When Nivea briefed us to launch their new Urban Skin range, we were determined to do things differently.

We wanted to make something that twenty something, city-living women would actually identify with.

So we scrapped the gleaming, sanitised bathroom shoots, chucked out the product demos and instead focused on one simple insight.

You don’t have to be good, to have great skin.

And it worked. Our film has had over 1 million views to date, and has been adopted by 32+ markets around the world.

I was lucky enough to cut my teeth working on Honda, a copywriter’s dream client. This long-running print campaign was one of my favourites.

We created a full 360 launch campaign for the American paint brand Valspar. Positioning them a bold, playful and innovative challenger to other staid, conservative brands, we created a colour filled, kaleidoscope of a campaign that challenges everyone to be a bit bolder, a bit braver and colour outside the lines.

Savanna cider is famous in South Africa for its crisp dry taste. Keen to give their brand a refresh, we worked with an agency in Cape Town to create a campaign that celebrated its key ingredients. Atttiude and apples. 

The BMW i3 is designed to challenge perceptions. An electric car, that drives like a BMW.

We created a unique event in multi-storey carparks, that allowed drivers to discover the electrifying BMW i3 through a series of exclusive experiences, including a 360 light room, drive-thru audio scape and speed and agility tests.

One thing was for sure. You’ve never been to car park like this.

Valspar’s latest TV spot celebrates the colours that define you, change you, and make you smile.

A riot of colour, characters and of course, plenty of paint; we wanted to inspire people to bring the colours they love to life, with Valspar.

The main TVC was supported with product focused 10” edits, that reinforced difference proof points.

A poster campaign to encourage men to reach out and make the call to Samaritans. A call that could be a turning point.

A sweet, seasonal long copy spot for Nivea’s Rich Body moisturiser. Marking the beginning of spring, we wanted to encourage women to shed the layers and get their skin reveal-ready for summer.

Working with their global branding agency, we created a series of topical online films for Oreo (Oreokes!), designed to sit alongside their new 'Wonderfilled' campaign. 

Long before Tesco got in on the act with the Food Love Stories work, came our lovely campaign for Borges Olive Oil.

A campaign in collaboration with TFL and the Samaritans that encourages men to speak out about mental health issues. An issue that many men struggle to vocalise.